The Real Cost of A Lead

A recent report from HubSpot entitled the 2013 State of Inbound Marketing Report shared some interesting information about the average cost per lead:

  • B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15).
  • Medium companies have the lowest cost per lead ($19) in comparison to small ($31) and large ($38) companies.
  • Marketing agencies have the highest cost per lead ($58) whereas the Retail/Wholesale/Consumer Goods industry has the lowest cost per lead ($6).
  • U.S. companies have the highest cost per lead ($40); LATAM has the lowest cost per lead ($15).

Is any of the lead generation data in here surprising to you? Does it jive with what you’re seeing in your own business?  

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