A recent report from HubSpot entitled the 2013 State of Inbound Marketing Report shared some interesting information about the average cost per lead:
- B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15).
- Medium companies have the lowest cost per lead ($19) in comparison to small ($31) and large ($38) companies.
- Marketing agencies have the highest cost per lead ($58) whereas the Retail/Wholesale/Consumer Goods industry has the lowest cost per lead ($6).
- U.S. companies have the highest cost per lead ($40); LATAM has the lowest cost per lead ($15).
Is any of the lead generation data in here surprising to you? Does it jive with what you’re seeing in your own business?