Tag Archives: customer

How Effective Are Your Calls To Action?




There is a great article written by Lance Jones over at copyhackers.com that gives best practices for writing CTAs that will get you convertible leads. He proposes a radical re-thinking of your CTAs… not just in their placement on the page, but … Continue reading

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How Are You Using In-Store Incentives To Grow Your Database?




Marc Carriere discusses here some of the factors that can lead to a successful and targeted marketing strategy.

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Aren’t non buyers, buyers too?




If someone doesn’t buy from you this time, does that mean they’ll never, ever buy from you in the future? Of course not. In this video blog Marc Carriere discusses the necessity to appeal to buyers and non-buyers alike, in … Continue reading

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2 Timing Issues to Consider When Making An Offer to Your Client




Marc discusses here some of the key areas to consider when creating an offer for your client and assessing the timing of deploying this strategy. Not to be missed.  

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Is Cost of Sale Still King?




When it comes to lead generation, you need to consider more elements than simply the cost of the lead. The cheapest lead is not always the best. Before developing your lead generation plan, it’s crucial that you prepare a marketing … Continue reading

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How Much Does It Cost You to Acquire New Customers?




One of the most common methods of obtaining a customer’s email address is paying them for it with in-store discounts. On the surface, this can be a very quick way to acquire customers’ email addresses; however one wonders if this tactic is as … Continue reading

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Leverage Your Existing Media to Acquire Customer Contact Details




Website   You’ve made significant investments in developing your website and building traffic through SEO or pay-per-click advertising. Doesn’t it make sense to get more out of your website and recoup some of that investment by also capturing customer contact … Continue reading

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