Tag Archives: contact details

Leverage Your Existing Media to Acquire Customer Contact Details




Website   You’ve made significant investments in developing your website and building traffic through SEO or pay-per-click advertising. Doesn’t it make sense to get more out of your website and recoup some of that investment by also capturing customer contact … Continue reading

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How Much Should You Pay for Customer Contact Details?




The answer to this question will vary from retailer to retailer depending on their particular situation. Generally speaking, if your average transaction value and margins are generally low, then you’ll most likely want to keep your acquisition cost low too. … Continue reading

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