Where Do Marketers Get Their Leads?

Our friends over at HubSpot recently released their 2013 State of Inbound Marketing Report and there was some enlightening data illustrating not just where customers come from but more importantly where the leads that turn them into leads comes from.

Lead Generation & Budget By Mode of Business

 

Lead Generation & Budget By Company Size

 

Lead Generation & Budget By Industry

 

Lead Generation & Budget By Location

 

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How Are You Using In-Store Incentives To Grow Your Database?

Marc Carriere discusses here some of the factors that can lead to a successful and targeted marketing strategy.

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The Real Cost of A Lead

A recent report from HubSpot entitled the 2013 State of Inbound Marketing Report shared some interesting information about the average cost per lead:

  • B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15).
  • Medium companies have the lowest cost per lead ($19) in comparison to small ($31) and large ($38) companies.
  • Marketing agencies have the highest cost per lead ($58) whereas the Retail/Wholesale/Consumer Goods industry has the lowest cost per lead ($6).
  • U.S. companies have the highest cost per lead ($40); LATAM has the lowest cost per lead ($15).

Is any of the lead generation data in here surprising to you? Does it jive with what you’re seeing in your own business?  

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8 Ways to Acquire Retail Customer Contact Details

Here Marc Carriere discusses his 8 tips for leveraging existing contact points to acquire retail customer contact details.

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Aren’t non buyers, buyers too?

If someone doesn’t buy from you this time, does that mean they’ll never, ever buy from you in the future? Of course not.

In this video blog Marc Carriere discusses the necessity to appeal to buyers and non-buyers alike, in order to maximise your sale opportunities.

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How Much Should You Pay For Customers’ Details?

Do you have a policy in place for determining the value of your customers’ details?

Marc Carriere discusses some of the factors that can lead to a successful and targeted marketing strategy.

 

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You Don’t Need A Sledgehammer To Open An Acorn

When getting customer contact details from reliable clients, the key is to know your target audience and examine how much you can afford to invest in retrieving those details. Marc discusses here some of the factors that can lead to a successful and targeted marketing strategy.

 

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Have Your Considered Outsourcing Your Telemarketing Activities?

In this blog, Marketing Tactic’s Managing Director, Marc Carriere, outlines important questions to consider when thinking about outsourcing your telemarketing activities to a Call Center service bureau.

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How Do You Develop Your Campaign Budget?

 

Developing campaign budgets can be time consuming and daunting. In this video blog Marc Carriere gives some sample templates and tips on developing a strong and accurate Campaign Budget.

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What’s Your Breakeven Point? Your Marketing Strategy Depends on It

What is your break even point? Part of knowing and planning your marketing strategy is understanding and knowing your break even point. And here Marc shares his method:

 

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