Here’s How To Use Content Marketing For Lead Generation

Content marketing’s star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released research from well respected MarketingProfs and the Content Marketing Institute.

  • Content marketing usage rates are up from last year.
  • Marketers with a documented content strategy are having the greatest success.
  • For those firms who describe themselves as effective content marketers 86% of them had someone who oversees content marketing strategy.
  • Spending on content marketing averages 30% of the marketing budget.
  • 58% of marketers plan to spend more on content marketing in 2014.
  • 74% of B2B firms use content marketing for lead generation, but the number one goal for content marketing is increasing brand awareness at 82%.
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