Category Archives: Acquiring New Customers

The Real Cost of A Lead




A recent report from HubSpot entitled the 2013 State of Inbound Marketing Report shared some interesting information about the average cost per lead: B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15). Medium … Continue reading

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8 Ways to Acquire Retail Customer Contact Details




Here Marc Carriere discusses his 8 tips for leveraging existing contact points to acquire retail customer contact details.

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Aren’t non buyers, buyers too?




If someone doesn’t buy from you this time, does that mean they’ll never, ever buy from you in the future? Of course not. In this video blog Marc Carriere discusses the necessity to appeal to buyers and non-buyers alike, in … Continue reading

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How Much Should You Pay For Customers’ Details?




Do you have a policy in place for determining the value of your customers’ details? Marc Carriere discusses some of the factors that can lead to a successful and targeted marketing strategy.  

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You Don’t Need A Sledgehammer To Open An Acorn




When getting customer contact details from reliable clients, the key is to know your target audience and examine how much you can afford to invest in retrieving those details. Marc discusses here some of the factors that can lead to … Continue reading

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Have Your Considered Outsourcing Your Telemarketing Activities?




In this blog, Marketing Tactic’s Managing Director, Marc Carriere, outlines important questions to consider when thinking about outsourcing your telemarketing activities to a Call Center service bureau.

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How Do You Develop Your Campaign Budget?




  Developing campaign budgets can be time consuming and daunting. In this video blog Marc Carriere gives some sample templates and tips on developing a strong and accurate Campaign Budget.

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What’s Your Breakeven Point? Your Marketing Strategy Depends on It




What is your break even point? Part of knowing and planning your marketing strategy is understanding and knowing your break even point. And here Marc shares his method:   Get a FREE 30-day trial here:¬†http://bit.ly/VP1fRw

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3 Steps for Measuring Success with Your Campaign Metrics




Campaign Metrics are an essential part of evaluating the success of your campaign strategy. In this episode of the Marketing Tactics blog, Marc discusses the 3 steps to measuring success here:

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Your Lead Generating Method-Are You Getting The Basics Right?




When it comes to rolling out any marketing campaign, the key is to Test, Test and then Test again. Below, Marc discusses the essential tips and tricks to ensuring your project or offer is ready for consumers.   Try our … Continue reading

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