Category Archives: About us

Get the Step by Step Lead Gen Formula ICE Vacations Used to Generate 8,433 Travel Leads that Close at 25.35%.




Every new month brings with it a new challenge to meet sales targets. And, sadly many fall short of their sales targets, which lowers profitability and causes lots of stress and disappointment. The most surprising thing is achieving sales targets … Continue reading

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Here’s How Content Fuels Your Marketing




From SEO to content, it is important to track all of your marketing channels and see which are profitable and which need optimising and the easiest way to do this is by using the marketing funnel. Make sure you are … Continue reading

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The Role of Color in Marketing




Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond … Continue reading

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Are You Covering the Fundamentals?




No matter the terminology, the point is regardless of the medium or tactic you use, a successful Direct Marketing Campaign needs to cover these basic fundamentals:   » Targeted A successful campaign is targeted to those who most closely match your … Continue reading

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What’s the Current Market Outlook for Brick-and-Mortar Retailers?




  Over the last several years, all one has to do is read a newspaper or ask anyone in the retail industry to know trading has been quite tough for most Australian ‘bricks and mortar’ retailers.   According to the Economic Structure … Continue reading

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Leverage Your Existing Media to Acquire Customer Contact Details




Website   You’ve made significant investments in developing your website and building traffic through SEO or pay-per-click advertising. Doesn’t it make sense to get more out of your website and recoup some of that investment by also capturing customer contact … Continue reading

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Here’s How to Use In-Store Incentives to Grow Your Marketing Database




There are many ways you can acquire email address and contact details for both buyers and non buyers, however not all tactics may be as cost effective as you may think. Our goal is to acquire as many of the … Continue reading

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Aren’t ‘Non Buyers’ Buyers too?




Australian retailers collectively spend billions of dollars each year to position their brands for greater brand awareness and to drive store traffic. To determine the best ROI savvy retailers analyse their store traffic and calculate the cost of delivering a … Continue reading

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How Much Should You Pay for Customer Contact Details?




The answer to this question will vary from retailer to retailer depending on their particular situation. Generally speaking, if your average transaction value and margins are generally low, then you’ll most likely want to keep your acquisition cost low too. … Continue reading

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Should I Outsource My Telemarketing Function for Lead Generation?




When companies are considering implementing telemarketing for lead generation they usually ask themselves: “Should we set up a telemarketing team in-house or outsource it?” Doing it yourself has a number of benefits: Your telemarketing team is 100% dedicated to your … Continue reading

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