B2B Lead Generation: What Do Marketers Want?

Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com.

The size of the buyer’s business, as measured by employee base, is the second most valuable additional data point for leads: 31% of marketers say it would be extremely valuable to know.

That’s followed by industry type (29% say it would be extremely valuable) and job title (20%).

Read more: http://www.marketingprofs.com/charts/2013/11574/b2b-lead-generation-what-marketers-want#ixzz2etR91g3c

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