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Our friends over at HubSpot recently released their 2013 State of Inbound Marketing Report and there was some enlightening data illustrating not just where customers come from but more importantly where the leads that turn them into leads comes from. … Continue reading
Marc Carriere discusses here some of the factors that can lead to a successful and targeted marketing strategy.
A recent report from HubSpot entitled the 2013 State of Inbound Marketing Report shared some interesting information about the average cost per lead: B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15). Medium … Continue reading
Here Marc Carriere discusses his 8 tips for leveraging existing contact points to acquire retail customer contact details.
If someone doesn’t buy from you this time, does that mean they’ll never, ever buy from you in the future? Of course not. In this video blog Marc Carriere discusses the necessity to appeal to buyers and non-buyers alike, in … Continue reading
Do you have a policy in place for determining the value of your customers’ details? Marc Carriere discusses some of the factors that can lead to a successful and targeted marketing strategy.
When getting customer contact details from reliable clients, the key is to know your target audience and examine how much you can afford to invest in retrieving those details. Marc discusses here some of the factors that can lead to … Continue reading
In this blog, Marketing Tactic’s Managing Director, Marc Carriere, outlines important questions to consider when thinking about outsourcing your telemarketing activities to a Call Center service bureau.
Developing campaign budgets can be time consuming and daunting. In this video blog Marc Carriere gives some sample templates and tips on developing a strong and accurate Campaign Budget.
What is your break even point? Part of knowing and planning your marketing strategy is understanding and knowing your break even point. And here Marc shares his method: Get a FREE 30-day trial here: http://bit.ly/VP1fRw