Author Archives: admin

Close 34% of Donor Leads with this Proven Formula




Every new month brings with it a new challenge to meet fundraising targets. And, sadly many organizations fall short of their targets, which causes lots of stress and disappointment! The most surprising thing is that achieving fundraising targets doesn’t need … Continue reading

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Get the Step by Step Lead Gen Formula ICE Vacations Used to Generate 8,433 Travel Leads that Close at 25.35%.




Every new month brings with it a new challenge to meet sales targets. And, sadly many fall short of their sales targets, which lowers profitability and causes lots of stress and disappointment. The most surprising thing is achieving sales targets … Continue reading

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Here’s How To Build Trust Through Engagement




This new online lead generation process involves building trust one step at a time. Looking for a new lead generation process to boost the growth and profitability of your firm? There is a whole new model that is revolutionizing the … Continue reading

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Have You Used the Google Analytics Service Provider Report? You Should!




The Service Provider Report is a small but significant report in Google Analytics. It’s great for finding sales leads and markets to target, troubleshooting and reviewing cross domain requirements; quite a variety of uses! Google will never give you the … Continue reading

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Here’s How To Use Content Marketing For Lead Generation




Content marketing’s star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released research from well respected MarketingProfs and the Content Marketing Institute. Content marketing usage rates … Continue reading

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B2B Lead Generation: What Do Marketers Want?




Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com. The size of the buyer’s business, as measured by employee base, … Continue reading

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Here’s How Content Fuels Your Marketing




From SEO to content, it is important to track all of your marketing channels and see which are profitable and which need optimising and the easiest way to do this is by using the marketing funnel. Make sure you are … Continue reading

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Here’s How To Optimise Your Landing Pages




From our friends at Formstack:

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How Effective Are Your Calls To Action?




There is a great article written by Lance Jones over at copyhackers.com that gives best practices for writing CTAs that will get you convertible leads. He proposes a radical re-thinking of your CTAs… not just in their placement on the page, but … Continue reading

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The Role of Color in Marketing




Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond … Continue reading

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