About Us

Marc R. Carriere – Managing Director, Marketing Tactics Pty Ltd

Marc has over 28 years of direct marketing experience throughout the world as a call centre proprietor, senior marketing executive and marketing consultant. In the course of his career he has provided direct marketing and consulting services to a wide variety of businesses involved in B2B and B2C activities for major companies in such diverse markets as Australia, Canada, Fiji, México, The Bahamas, United Kingdom and the United States of America.

A highly experienced Marketing Executive and Direct Marketer, Marc specializes in the development and supervision of marketing teams to develop efficient and cost effective lead generation programs.

Marc has been published in marketing magazines and direct marketing handbooks and has been a guest speaker at industry conferences and seminars throughout the world. Telemarketing teams under his management have received 3 Silver and 3 ARDA Gold ‘Ardy’ awards. He is also a past ARDA Silver Award recipient for Marketing Management Executive.

Companies Marc has been involved with over the years include – Accor Vacation Club, BP Oil, Club Noosa Resort, Diamond Resorts International, Elkhorn Resorts, GeoHoliday Club, Groupo Costamex, Holiday Resort Properties, Interval Property Management LTD, Lyric Opera of Queensland, National Heart Foundation, Resort Hotels of Australia, Shell Vacations LLC, Telstra Australia, Queensland Philharmonic Orchestra among others.

Marc established Marketing Tactics in 2009 to provide direct marketing consulting services in B2B and B2C lead generation activities. With his passion for lead generation and his experience working with companies around the world, he could see that most needed an easy-to-use, cost effective online lead generation tool – and the result was Whats a leadworth.

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