Monthly Archives: September 2013

Have You Used the Google Analytics Service Provider Report? You Should!




The Service Provider Report is a small but significant report in Google Analytics. It’s great for finding sales leads and markets to target, troubleshooting and reviewing cross domain requirements; quite a variety of uses! Google will never give you the … Continue reading

Posted in Acquiring New Customers | Tagged , , | Leave a comment

Here’s How To Use Content Marketing For Lead Generation




Content marketing’s star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released research from well respected MarketingProfs and the Content Marketing Institute. Content marketing usage rates … Continue reading

Posted in Acquiring New Customers | Tagged , | Leave a comment

B2B Lead Generation: What Do Marketers Want?




Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com. The size of the buyer’s business, as measured by employee base, … Continue reading

Posted in Acquiring New Customers | Tagged | Leave a comment

Here’s How Content Fuels Your Marketing




From SEO to content, it is important to track all of your marketing channels and see which are profitable and which need optimising and the easiest way to do this is by using the marketing funnel. Make sure you are … Continue reading

Posted in About us | Leave a comment

Here’s How To Optimise Your Landing Pages




From our friends at Formstack:

Posted in Acquiring New Customers | Leave a comment