Monthly Archives: August 2013

How Effective Are Your Calls To Action?

There is a great article written by Lance Jones over at that gives best practices for writing CTAs that will get you convertible leads. He proposes a radical re-thinking of your CTAs… not just in their placement on the page, but … Continue reading

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The Role of Color in Marketing

Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond … Continue reading

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