Monthly Archives: July 2013

Where Do Marketers Get Their Leads?




Our friends over at HubSpot recently released their 2013 State of Inbound Marketing Report and there was some enlightening data illustrating not just where customers come from but more importantly where the leads that turn them into leads comes from. … Continue reading

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How Are You Using In-Store Incentives To Grow Your Database?




Marc Carriere discusses here some of the factors that can lead to a successful and targeted marketing strategy.

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The Real Cost of A Lead




A recent report from HubSpot entitled the 2013 State of Inbound Marketing Report shared some interesting information about the average cost per lead: B2B companies have a significantly higher cost per lead ($43) in comparison to B2C companies ($15). Medium … Continue reading

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8 Ways to Acquire Retail Customer Contact Details




Here Marc Carriere discusses his 8 tips for leveraging existing contact points to acquire retail customer contact details.

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Aren’t non buyers, buyers too?




If someone doesn’t buy from you this time, does that mean they’ll never, ever buy from you in the future? Of course not. In this video blog Marc Carriere discusses the necessity to appeal to buyers and non-buyers alike, in … Continue reading

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