Monthly Archives: April 2013

What is Your Cost of Sale vs. Cost of Lead?




Marc discusses the comparison of your Cost of Sale vs Lead Costs. Many assume that the more expensive the lead, the more profit to be made. However in some cases cheaper leads can lead to greater return and even generate … Continue reading

Posted in Acquiring New Customers | Leave a comment

Is Cost of Sale Still King?




When it comes to lead generation, you need to consider more elements than simply the cost of the lead. The cheapest lead is not always the best. Before developing your lead generation plan, it’s crucial that you prepare a marketing … Continue reading

Posted in Acquiring New Customers | Tagged , | Leave a comment

How Much Does It Cost You to Acquire New Customers?




One of the most common methods of obtaining a customer’s email address is paying them for it with in-store discounts. On the surface, this can be a very quick way to acquire customers’ email addresses; however one wonders if this tactic is as … Continue reading

Posted in Acquiring New Customers | Tagged , , | Leave a comment

What’s the Current Market Outlook for Brick-and-Mortar Retailers?




  Over the last several years, all one has to do is read a newspaper or ask anyone in the retail industry to know trading has been quite tough for most Australian ‘bricks and mortar’ retailers.   According to the Economic Structure … Continue reading

Posted in About us | Tagged , | Leave a comment