Monthly Archives: March 2013

Leverage Your Existing Media to Acquire Customer Contact Details




Website   You’ve made significant investments in developing your website and building traffic through SEO or pay-per-click advertising. Doesn’t it make sense to get more out of your website and recoup some of that investment by also capturing customer contact … Continue reading

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Here’s How to Use In-Store Incentives to Grow Your Marketing Database




There are many ways you can acquire email address and contact details for both buyers and non buyers, however not all tactics may be as cost effective as you may think. Our goal is to acquire as many of the … Continue reading

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Aren’t ‘Non Buyers’ Buyers too?




Australian retailers collectively spend billions of dollars each year to position their brands for greater brand awareness and to drive store traffic. To determine the best ROI savvy retailers analyse their store traffic and calculate the cost of delivering a … Continue reading

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