- Close 34% of Donor Leads with this Proven Formula
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Monthly Archives: August 2012
Depending on the product or service you want to offer, it’s very important to consider the timing of your campaigns. You’ve heard the old saying: Timing is everything. In direct marketing, this is very true. You need to think from … Continue reading
After you’re sure you’ve identified the right target market, the second most important factor in successful direct marketing campaigns is making the best offer. You need to construct your offers so they get your prospect’s attention. In getting their attention, … Continue reading
To my mind, a successful direct marketing campaign starts and finishes with the customer. So, when I think I may have some ‘great idea’, the first area I work on is determining the target market. The reason for this is … Continue reading
You’ve developed a product you feel will provide excellent value to existing or new customers. Maybe you’ve been studying your customer database and think you’ve come up with another ‘great idea’ for a profitable service that would interest your customers … Continue reading
One hears so much these days on social media sites, blogs, posted Articles, eBooks and White Papers about the fantastic outcomes businesses can achieve using online media or other offline sources to make sales or generate leads. There is no … Continue reading
It never ceases to amaze me how many businesses spend so little time creating a budget for their marketing campaigns or lead generation programs. Often they are so caught up in the excitement of some new ‘tactic’ and want to … Continue reading
You’ve heard that cliché often enough, haven’t you? Most of us have, but it’s amazing how many seem to apply it as: Fire, Ready, Aim…what the hell just happened? Let’s talk about how this should actually be applied. Ready Getting … Continue reading
Over the years I’ve rarely heard other marketers, let alone anyone in the C Suite, speak much about Lifetime Value, when talking about their customers. Generally, I find the reason for this is that most businesses, not just SMEs, have … Continue reading