Monthly Archives: August 2012

When Making Your Offer: 2 Timing Issues to Consider




Depending on the product or service you want to offer, it’s very important to consider the timing of your campaigns. You’ve heard the old saying: Timing is everything. In direct marketing, this is very true. You need to think from … Continue reading

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3 Keys for Creating Great Offers




After you’re sure you’ve identified the right target market, the second most important factor in successful direct marketing campaigns is making the best offer. You need to construct your offers so they get your prospect’s attention. In getting their attention, … Continue reading

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The Forgotten Key for Success in Lead Generation or Sales: Targeting your Market




To my mind, a successful direct marketing campaign starts and finishes with the customer. So, when I think I may have some ‘great idea’, the first area I work on is determining the target market. The reason for this is … Continue reading

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4 Key Steps in Developing a Plan for Generating Leads and Sales




You’ve developed a product you feel will provide excellent value to existing or new customers. Maybe you’ve been studying your customer database and think you’ve come up with another ‘great idea’ for a profitable service that would interest your customers … Continue reading

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The Direct Marketing Formula: Covering the Basics




One hears so much these days on social media sites, blogs, posted Articles, eBooks and White Papers about the fantastic outcomes businesses can achieve using online media or other offline sources to make sales or generate leads. There is no … Continue reading

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Building a Marketing Program or Campaign Budget: A Sample Template to Get You Started!




It never ceases to amaze me how many businesses spend so little time creating a budget for their marketing campaigns or lead generation programs. Often they are so caught up in the excitement of some new ‘tactic’ and want to … Continue reading

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Ready, Aim, Fire!




You’ve heard that cliché often enough, haven’t you? Most of us have, but it’s amazing how many seem to apply it as: Fire, Ready, Aim…what the hell just happened? Let’s talk about how this should actually be applied. Ready Getting … Continue reading

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Customer Lifetime Value: How important is it in Lead Generation?




Over the years I’ve rarely heard other marketers, let alone anyone in the C Suite, speak much about Lifetime Value, when talking about their customers. Generally, I find the reason for this is that most businesses, not just SMEs, have … Continue reading

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